In an ideal world people would just know things; all the information one needs to make sensible, forward-thinking branding and marketing decisions would be right there in front of them. Sadly – convenient though it would be – no one is a mind reader, meaning questions such as “which article was better received?” or “which video was more engaging?” remain pertinent and clients’ minds remain somewhat a mystery. However, with the right analytical tools in place your website can help with this and be far more than the pretty face of your company.
Analytics can highlight the strengths and weaknesses of both your brand and marketing campaigns by adopting the old adage ‘actions speak louder than words’. They show exactly how people are engaging and interacting with your website, meaning you no longer have to speculate. By spending some time now working out what you want to measure you can save yourself a whole load of hassle down the line when it comes to refreshing or revamping your brand identity or website and launching new campaigns. Analytics provide a wealth of data – which is continuously updated – directly to your fingertips. This is an immensely valuable resource as it can guide you down the most successful route, highlighting not only what you’ve been doing right but what areas to avoid in future. Your clients’ minds become slightly less hidden.
If you’d like to learn more about web-analytics, or how Best&Co can help you set up or fine tune yours please don’t hesitate to get in contact with one of the team.